Brazilian blow dry: keep your hair amazing this summer!

Invest in your hair. It’s the crown you never take off.

Curly-hair can be both a blessing and a curse. For many wavy-maned beauties, the latter often becomes true when temperatures soar during the steamy summer months. Beautiful weather seems to go hand-in-hand with escalating humidity, thus bringing with it the potential of imminent beauty crises.

Those once beautiful, well-defined locks that took hours to style seem to take on a life of their own, and hair transforms into an unmanageable, frizzy mess. For many women, summer, therefore, becomes synonymous with untameable hair and worries regarding their appearance.

Fear not ladies, for there is an underrated hero which can save you from months of frustration. Enter the Brazilian blowout, also known as a Keratin Treatment. It is the only straightening treatment that actually improves hair health, as opposed to inducing further damage.

What is a Brazilian blow dry?

The Brazilian blowout is a restorative, non-chemical process which smooths, shines, and strengthens hair. It works by re-infusing each individual strand with a liquid form of the naturally-occurring protein Keratin, hair’s primary constituent. The protein coats the strand, smoothing the cuticle of the hair, which in turn leads to a low-maintenance, long-lasting, smooth appearance. It is a relatively quick salon process, taking only about 80-90 minutes. The treatment has been praised by countless women, including well-renowned celebrities for many reasons, including the following:

Long-lasting Results

A Brazilian blow dry treatment can leave your hair silky smooth for anywhere between three to six months. The length of results is dependent upon the amount of care that you bestow upon your mane. Using sulphate-free shampoo and conditioner, as well as applying regular hair masks will maximise results, ensuring that you ward off the frizz-monster for as long as possible.

Reversible Process

Brazilian blow-drys are not permanent and will only temporarily alter the hair’s texture. Though chemical straighteners modify the composition of the hair follicle, the blow dry simply re-infuses keratin back into the hair. Unlike other permanent straightening methods, it will not leave lines of demarcation from new hair growth. It will naturally fade out of the hair, allowing you to return to your natural texture if you so desire. If not, you can opt to repeat this non-damaging treatment indefinitely.

Repairs Damage and Improves Hair Texture

The treatment is suitable for those desiring straighter hair, as well as for those simply seeking to bring dry, damaged locks back to life. It works on all hair types, including kinky, coarse, and colour-treated hair. By reintroducing Keratin, which may have been stripped by external factors, it leaves every mane healthy, soft, and shinier than ever. In addition, Keratin creates a protective coating around the hair follicle. This shields hair from environmental damage, such as extreme weather, UV rays, harsh water, and pollution.

Requires Little Maintenance

Gone are the days of spending hours blow-drying and straightening your hair. This treatment reduces styling time, by providing you with an already beautiful, smooth canvas, right out of the shower. Beach days will be all the more relaxing without hair disasters cramping your style. Dive into the ocean and emerge just as goddess-like. Of course, this is a huge time-saver, but also has the added benefit of reducing damage caused by heat-styling.

Go For It!

To conclude, Brazilian blow dry are an excellent choice for any hair type, particularly during the balmy summer months. If you fall in love with your new, silky strands, go in for touchups, without worrying about damaging your hair. However, given the duration of results, it is also possible to have the best of both worlds. Opt for a blow dry in the summer, let it fade out in time for autumn and rock your natural texture in a matter of months.  Whatever you decide, it is certainly worth giving the blow dry a try.

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